Sam Khashman:
Setting Exceptional Leadership Examples While Maintaining a Customer-Centric Approach

The most noticeable effect the epidemic has prompted is a greater need for automation than ever before. Automation has always been important in Revenue Cycle Management (RCM), but COVID has highlighted the need for firms to engage in technology-enabled automation. “COVID disrupted staffing models and business processes that put automation at the epicenter. ImagineSoftware continues to enhance investment in not only our existing automation technology, but we’ve also grown our capabilities with artificial intelligence to augment the workforce of our clients,” says Sam Khashman. He is the President & CEO at ImagineSoftware, a leading provider of medical billing automation software and revenue management applications. We see technology-enabled automation as a trend that will accelerate both in the near and long term. By applying high-quality standards to data integrity, cutting-edge technology for medical billing offices, clinics, and hospitals enhances efficiency while enhancing cash flow.
ImagineSoftware is dedicated to cutting-edge development and intelligent automation in order to assist clients in achieving peak performance and quantifiable outcomes.

Starting ImagineSoftware

One of the very first customers had this to say: “If we can imagine it, they can do it.” That was the genesis of the name of the ImagineSoftware organization. Sam says, “When we began meeting with some of those original customers, we realized a significant opportunity to optimize their workflows.”
He further adds that healthcare is complex, and the approach for most practices at the time was one filled with manual processes. The team at ImagineSoftware took a manufacturing mindset to automate as much as possible and create a platform with little to no waste, rework, or duplication of effort.
Although the company’s beta clients spanned multiple specialties, it found that radiology had significant complexities, and it represented the most opportunity for positive disruption. The team says, “We doubled down on our efforts in the radiology space and quickly grew in the marketplace.”
According to Sam, the central idea that remains today is that revenue cycle management should be “hands-free.” That means that users do not have to perform mundane tasks in their RCM processes while compliantly getting maximum reimbursement. That was the company’s core principle in 2000, and it remains in its DNA today.