There has never been a greater pressing need for quality-driven businesses like pops marketing GmbH in an age where marketing has exceeded conventional limitations. It takes more than simply a logo on a page to stand out in an information-overflowing world; it also takes authenticity, community, and a sincere connection with audiences. pops marketing succeeds in this area by reinventing marketing as an encounter, a vision, and a common goal. The inspirational founder of pops marketing, Sandra van Teeffelen, is in charge of this transformational experience. Sandra is driving the change in audience engagement for businesses with her creative strategy. Her unwavering pursuit of value-driven marketing tactics and genuine connection has earned her acclaim as a trailblazer in the field. Sandra encourages organizations to escape outmoded thinking and create enduring bonds with their tribes through pops marketing.
Ms. van Teeffelen’s early years were truly remarkable, marked by her upbringing as an expatriate child, which exposed her to a multitude of countries and experiences. Beginning her adventure in her birthplace, Ecuador to Swiss and Dutch Parents, her educational voyage commenced at an international American school in Morocco. Subsequently, she spent another five years within the same school, this time in the vibrant city of Paris. This initial immersion in varied cultures and nations left an indelible imprint on her formative years. Adapting to diverse circumstances became second nature to her, and she cultivated a profound passion for an insatiable curiosity about everything that life has to offer. Ms. van Teeffelen pursued her educational path, culminating in the attainment of a bachelor’s degree in marketing management from Zurich. Over the course of more than ten years for Coca-Cola in Switzerland, she amassed a wealth of expertise spanning diverse departments such as marketing, sales, customer service, and data-driven performance analysis. Post her tenure there, she devoted an additional three years to aiding a family enterprise in its expansion efforts, notably establishing a robust marketing management system.
In the course of Ms. van Teeffelen’s all-encompassing life journey, she unearthed her innate strengths and honed in on her true passions. It became unmistakably evident that her work needed to resonate deeply with her. Consequently, she harnessed her convictions and capabilities to forge a business that she could independently steer. The freedom to handpick her collaborators, choose projects, and thrive as an adaptable marketer in diverse fields and across various countries ignited her fervor. She was resolute in the knowledge that she must bring this vision to fruition, creating a platform that would enable her to accomplish these aspirations and continue embodying the passionate marketer she aspired to be. Talking about the main purpose of starting pops. marketing, Ms. van Teeffelen shared – “ I strongly believe that happiness and success go hand in hand when you stay true to your path. Witnessing this difficulty, I felt compelled to help and make a difference. Set a focus and move with the right humans and momentums forward”
Ms. van Teeffelen faced a variety of difficulties in building her business. The creation of a structured administration and accounting system turned out to be the most challenging of them. Strangely, the seemingly simple activities were frequently the ones that generated the most stress. It was manageable to deal with the initial period of not earning revenue or uncertain timetables for customer acquisition, but spending five hours a day on customer service grew tiresome. Before starting her business, Ms. van Teeffelen had to balance keeping her good reputation in the industry while carefully navigating the course of her entrepreneurial career. Breaking with tradition in Switzerland, a nation that values tradition greatly, is not always simple. The tendency is to keep things as they are, but Ms. van Teeffelen has always advocated for embracing change and encouraging innovation. She adopted an attitude of unrepentant tenacity as a result of her resolution.
“In addition to her professional endeavors, Sandra van Teeffelen devotes a significant amount of her time to a unique type of work that is focused on harmonizing with the global energy, which she views as her compass and a constant source of faith advancing her in life. Her training in energy body therapy, yoga, and meditation provide her the skills to smoothly combine her own personal journey with a service she offers to her friends, family, and anyone else who crosses her way. “It’s a means for me to extend my fervor for holistic well-being, aiding those I care for in discovering their unique paths to fulfillment and equilibrium,” she exclaims.”
POPS MARKETING GMBH
Sandra van Teeffelen CEO/ Founder POPS MARKETING GMBH
pops marketing succeeds in this area by reinventing marketing as an encounter, a vision, and a common goal.
Ms. van Teeffelen is the sole proprietor of pops marketing GmbH, a decision she made with intention. She chooses to work in conjunction with freelancers and agencies rather than hiring staff members, creating a cohesive ecosystem. She sees herself as the key thread-spinner in this model, coordinating the elements required to advance the process and guaranteeing flawless integration. Ms. van Teeffelen plans to move away from routine operational duties in the upcoming years and into a more strategic position. Her primary focus will now be on helping business owners chart their potential and goals. She envisions herself moderating discussions and giving talks at bigger firms while focusing on strategic marketing and deftly navigating the ever-changing corporate environment. The emphasis on authenticity and a fierce devotion to one’s profession, which produces the magnetic draw that every entrepreneur aspires to, are at the heart of her holistic approach.
